Visit us in Selfridges

We're now in the one of the most prestigious food halls in the world, Selfridges - Oxford St. Find us in the Food Hall.

Find us

Beautiful, sustainably caught British fish delivered to your door, without the fuss of ordering

Fresh Fish Subscriptions

Sustainably caught, Wild British Fish delivered to your door weekly or monthly

You decide which subscription you'd like, and frequent. Bundles available to suit all budgets and family sizes.

Delivered personally by us, no couriers involved

No damages, or rude couriers here!

Competitively priced for incredible quality

Great value, incredible quality!

Shop independent, with traceability

We source our fish directly from dayboat fisherman, using sustainable catch methods. You can have peace of mind that the catch is responsibly sourced, and handled with love and care. Cya later big supermarkets, covered in plastic!

Cancel any time, skip if needed

No crazy contracts that you can't get out of, you can cancel by logging in whenever. You can also skip a delivery if you're on holiday, or don't fancy a delivery this week. Easy!

Literally, a life of fish

David used to clean the bins out at Billingsgate fish market, age 14. Not what most teenagers get up to...

Life Of Fish is founded by David Palmer, and his partner Ruth Howsam by accident at the start of the pandemic. From a pop up fish stall outside a coffee shop in Tooting, to owning the concession in Selfridges food hall.

Read our story